Finding the right influencers for your business can be a turning point. Moreover, people trust influencers and look for their recommendations. According to a survey conducted by Influencer Hub in 2020 proved that 49% of consumers listen to what influencers say and post. Also, this percentage of influencer audience depends on the influencer recommendations. Using influencers in 2021 to create brand awareness or increasing sales will prove to be a good business tactic, undoubtedly. Therefore, influencer marketing is an effective form of marketing.
Who is an influencer?
An influencer is a person who has a number of people who follow him online. These people are influenced by the opinions, recommendations, reviews and suggestions made by the influencers. If an influencer posts something positive about a brand, a percentage of his followers will definitely go and check that brand. Influencers can tag the brand’s profile on any social media platform or share the link to their website. Both of these ways will direct people to the brand which will create a new audience for the business and will boost brand awareness. An influencer can be a blogger or micro blogger, a thought leader, an industry expert, a celebrity as well as a social media personality.
There are several ways to find the right influencers for your business. Following are 6 ways of finding influencers in 2021:
1 – Use Hashtags
With hashtags, content becomes searchable on the internet. Hashtags have become popular over the last decade and have become an easy way to search for content on the internet and social media. For finding influencers for your business, search for hashtags relevant to your brand. Search for #blogger #sponsored #ad #influencer and other such hashtags to find influencers in 2021.
Once you search a hashtag, you will find a number of posts. If you like the content of a post, go to the creator’s profile and check if their niche matches your brand. You can search for more specific hashtags if you are looking to work with niche influencers. For instance for an entertainment relevant brand search for #EntertainmentBlogger or #EntertainmentInfluencer. For influencers from a specific city, country or region, hashtags with city, country or region name can be searched to get influencers from that area.
2 – Google Alerts
Another method of finding influencers in 2021 for your business is Google Alerts. With Google Alerts you can set up alerts for keywords relevant to your business. These Google alerts will find creators who write about topics relevant to the keywords you have selected. There are two ways Google alerts help:
- They will fetch content which mentions your brand or business
- You can find relevant brand advocates
3 – Use Social Media
Social media is where everyone is at right now. Use social media to find influencers in 2021. Influencers who post content on their websites also post and share content on social media as well. Whether it’s a celebrity, thought leader, a blogger or micro ambassadors; everyone has a social media presence these days. There are many social media monitoring or social listening tools available. Using these tools will help you discover influencers who are talking about your niche or your industry. You can then contact these influencers with details about your campaign and your expectations.
4 – Influencer Marketing Platforms
Influencer marketing platforms are the easiest way to find the influencers you want without any legwork. You will not have to search social media, internet or look or hashtags or keywords to find influencers with any demographic that you want. Contact an influencer, marketing platform and set up a campaign with them. They will let you filter through their database and search for influencers that you want. You can filter through their database on the basis of age, social network you want, niche, category, reach, followers, engagement and more. Influencer marketing is at its peak and in 2021 it will only move forward. Find influencers in 2021 with ease by using influencer marketing platform.
With an influencer marketing platform, you can easily execute, track and measure any campaign.
5 – Blogger Outreach Platforms
Bloggers write blog posts, reviews and articles on their blogs and websites. To find bloggers you need to search for bloggers who write content relevant to your brand or industry. Once you find them, check their domain authority, website traffic and other details to see if they match your criteria. All this work can be simplified if you get in touch with a blogger outreach platform.
A blogger outreach platform does all the work for you. They choose the bloggers from their database of bloggers based on your requirements. Instead of searching for bloggers online, you can get a number of bloggers for your niche without any problems.
6 – Look For Competitors’ Hashtags And Mentions
For finding influencers in 2021, do not ignore the importance of keeping an eye on your competitor. What your competitor is doing is important for your business too. Follow your competitor’s activities closely. You will influencers that mention the brand’s name and can compile a list of influencers who write about your industry and can recruit them for future campaigns.
PopTribe offers a wide range of services that helps brands in finding relevant influencers with massive following. To know more about the services in details, connect with the customer support by sending an email or calling us.