No industry has remained unaffected by the development of various social media platforms and advancements in online marketing strategies. So, the real estate industry is no exception. The Internet has allowed people from all walks of life to make a name for themselves and become famous in their respective online communities. If you can create content interesting enough to generate interest, you become an influencer. Many Canadian real estate agents have done that and earned themselves the epithet influencers in real estate.
Many brokers, agents, and other professionals have begun utilizing social media platforms to generate more leads and drive success in the industry. Also, they have been working hard to maintain a good online presence.
Influencers in the real estate industry
Upon mentioning the word influencer, beauty, fashion, and fitness influencers first come to mind. However, there are influencers in practically any field. Still, influencers in the real estate world are very different. The primary difference lies in the fact that other influencers primarily create content to promote other brands and companies. In contrast, real estate agents work to promote their own personality and the companies they work for in order to drive success.
Being an influencer is not as simple as it may seem. And becoming one in this enormous industry is even more challenging. Gaining followers by posting actively on social media doesn’t happen overnight. Behind that success, there are days, months, and even years of hard work. Most importantly, there is a lot of consideration regarding the type of content you want to create.
Posting pictures of properties will likely cause followers to lose interest. You need to invest time and think of other things people would find amusing. You have to mix things up with nature, animals, travel, food, books, and family. Also, you can use your platform to promote your area, share its beauty and everything it has to offer, thus showing your knowledge in the area.
Adapting to the ever-evolving world, real estate agents have redefined how they market themselves and how new clients find them. Like many others, they have found a cost-effective and prosperous way to advertise.
Influencers in Canada’s real estate
Some Canadian real estate agents have achieved unparalleled success by exploiting the abundance of opportunities technological innovations have provided. With the help of social media, they have reached stardom. The following people are some of those who have shown that nowadays, selling a piece of real estate demands creativity and innovation. They have become some of the leaders of the real estate revolution in Canada.
Cody has not been afraid to express his strong opinions regarding energy issues, so prominent in his home province, Alberta. His activism in this area has brought him fame.
His love of his city of Calgary is evident on his social media, and he has worked hard to show it. He was on the Board of Governors at the Calgary Real Estate Board and now has about 12.6 thousand Twitter followers.
His resume is imposing. Having sold his first house at the age of 20, he earned a place in the MLS Millionaire Dollar Club. Also, before he turned 35, he had already been admitted to the RE/MAX Hall of Fame. Moreover, he has appeared on TV numerous times, and he has worked as a contributor for the Huffington Post. What he has managed to do with his use of social media, how well he has developed his personal brand clearly demonstrates the need for and power of social media in the real estate world.
A Realtor from Vancouver who has become an internet sensation thanks to unprecedented creativity. Bored with real estate agents’ ads that all look and say the same, she decided to do something different. In May 2016, at a bus stop on Hastings Street and Rosser Avenue in Burnaby, she posted a fun advertisement. It was an image of her in front of the city, shooting lasers from her eyes. The jolly picture was accompanied by the words: “Patricia Houlihan sees what others miss.” But she has Reddit to thank for what followed.
Even before the ad went viral online, Patricia had been one of the top real estate agents in the area. But thanks to Reddit, her creativity in the center of the nation’s attention. Although far behind Cody Battershill in terms of the number of Twitter followers (with about 2,2 thousand followers), she is one of the top real estate agents in the region.
Although not a real estate agent, Scott McGillivary is definitely one of the influencers in Canada’s real estate and is worth a mention. He is a host and executive producer of the hit home renovation series “Income Property.” He is a common guest on various talk shows and has even appeared on international programs.
Reportedly, he bought his first property at the age of 21, using his student loan for the down payment. The rest, as they say, is history.
With almost 7000 followers on her Instagram account, and the number is growing, this Toronto realtor and the Founder of North Group uses this platform as her most powerful tool. On her profile, you can see anything from property listings to fragments of her Toronto lifestyle. Her strong online presence and captivating video marketing earned her a spot among the top 25 for the Inman Innovator Awards. She is also on the list of Top-100 Real Estate Influencers to Follow.
The most critical qualities of a real estate agent – effective communication with clients and the ability to provide exceptional value that exceeds the mere financial transaction – combined with the ability to connect with prospective clients will propel an agent to the very top of the industry. And these influencers in Canada’s real estate have shown that creativity and innovation are the weapons modern agents should use to achieve success and become prominent figures in their field.
About Author: Alicia Dunlop is a consultant at Professional Movers Canada and an occasional contributor to their and many other blogs. The power of the Internet has always been an object of her fascination, and she loves reading and writing about how it can help further one’s career. She is also a mother of two, and she loves spending time with her family.