Once the pandemic is over, the world will be divided into Pre-coronavirus and Post-coronavirus stages. There is no such industry or sector which is not struggling to indemnify the COVID-19 impact. Businesses have been working for months to formulate a strategy to deal with the financial losses and widthwise during the pandemic. Even content marketing
Color trends are ever-evolving when it comes to mobile website design. In previous years, the focus had been on heavy use of colors that have been replaced with more subtle and focused hues now. Moreover, the subtle hues are complemented with more white space and more experimental colors that add contrast to the space. We
One of the biggest challenges of opening a brand new company is finding out who their core customer group or target audience is. After all, a company can’t target everyone on earth. The only way a small company can hopefully compete with its larger rivals is to target a niche market. A core or target
Our environment affects us more than what we think. This is true for all the colors around us as well. Businesses have been particularly interested in the color psychology and how they affect our thinking, and have been using its findings in their marketing campaign for years. In case you’re new to the psychology of
Influencer marketing is one of the best ways to grow your business on social media. You may think that it’s only for ‘big’ businesses; however, influence marketing for small businesses can prove to be an excellent way to kick start a social media campaign, build more awareness of your brand, and reach new audiences. We
Humans always tend to confuse themselves between ‘want’ and ‘need.’ Most of the youth, if randomly questioned, would state that they need the Internet, when the simple fact is that they just want it, they need oxygen, food, and shelter because we can surely live without the Internet and the social media influence trends that
Instagram influencers are all the rage these days. As the realm of marketing continues to evolve, so do the strategies involved in it. Even though influencer marketing is not new, the boom of social media has given rise to a plethora of influencers helping brands up their marketing game. Instagram, which started off as a
A Video Content Campaign strengthens the brand of your products and/or services. Video content has taken advertising to the next level of branding. The impact of graphics and visuals on the human mind is undeniable. So, the success rate of video marketing is pretty much self-explanatory. Without a pinch of doubt, several social media channels