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“A trusted referral is the Holy Grail of advertising,” said Mark Zuckerberg, the founder and CEO of Facebook. And he couldn’t be more right. There is hardly anything that will influence people more than a recommendation from a person they trust. And these trusted people have surpassed the scope of friends and family. Online personalities
Influencer marketing has become an essential marketing strategy for many companies. It can help you build your brand awareness and increase your sales. It can also boost traffic on your website and improve engagement. Consumers perceive these internet celebrities as their friends. That is the reason why influencer marketing is so effective. Consumers are much
When we think about influencer marketing, the first images that pop into our minds are beauty bloggers reviewing new anti-wrinkle creams. Most men would likely think of video game streamers. However, there are influences for every single industry out there. And so, if you are in the construction business, teaming up with the right person
Few people nowadays can imagine their lives without social media. And for many, it has become a virtual place of business. So, it’s only natural that the role of these platforms in the marketing world has become immense. With billions of people dedicating a part of their day to social networks, social media have assumed
As the new year unfolds itself, changing perceptions and tastes of people reveal themselves as technology keeps on evolving. Companies’ marketing efforts are increasing with competition getting tougher. Email marketing has been standard for a long time. But as technology advances, there are new ways to keep it fresh and exciting. Much better software for
Email marketing, a part of internet marketing, entails you sending a broadcast email message. You can send an email to an audience that has granted express permission and has subscribed to receive an email from you. Email marketing is like direct marketing that aids in informing the audience, increase sales, promote products and develop and
Gone are the days when people used to read the whole content with undivided attention. Today, with the social media influencing coming from all sides, people hardly focus on the long paragraphs and what you have to say. Few seconds of your complex information, and most probably the reader will brush it aside. So, what
What are IG trends for 2021? Instagram has been able to draw attention towards itself with fewer people using Facebook, especially the younger generation is more inclined towards Instagram. Followers on Instagram highlight the popularity of a person with celebrities having followers in millions. After a while, Instagram followers tend to stagnate, and it becomes
Brands need recognition and appreciation at every level. Brand managers constantly lookout for ways to keep their brands highlighted for one thing or the other. In the modern world, digital plays an integral and significant part in brands’ promotion and campaigning. A well-crafted and efficiently executed ambassador campaign can help any brand to achieve more
Social media has created many professions that nobody could think of a decade ago. There are many benefits of online platforms and apps, one of them being the opportunity to follow your passion and even generate income out of it. Being a travel influencer is exciting not only because you get to explore interesting places