A new way to do influence marketing by using the power of people called Social Influencers. Our mission is to connect brands and these people to create a word-of-mouth effect on social media networks.
As a travel business marketer, your goal is to reach as many target audiences as possible without spending too much. So far, influencer marketing has proven to be the ideal way to reach the target clients. Unlike celebrities or traditional paid ads, social influencers are less costly. They also tend to be authorities in their
Reaching more customers is one of the most challenging aspects of running a business. The earlier stages after launching are particularly more hectic. As a new market entrant, you may not have the budget or experience to beat the existing competition. While there are various ways to reach your target audience, most come with concerns.
Launching an online store is such an exciting prospect. The online world has the masses, which makes for the right target market. However, given you are most likely not a monopoly, you have to fight it out with the high competition. Before, getting the audience was relatively straightforward. You only needed to push your products
It has been a few years since we have seen any truly radical transformation in digital marketing. At least, that is the case at the time of publishing, and experts theorize that the reason for this plateau is because digital marketing has reached maturity. Even revolutionary technology such as machine learning and AI has not
When it comes to influencer marketing, it seems that mega influencers such as Ronaldo and the Kardashians are the only option. However, influencer marketing is for small businesses as well, and it could work better for you than it has for big corporations. A State of Influencer Marketing Report released in 2021 shows that the
Influencer marketing has grown staggeringly in the past decade, with its market value soaring from $1.7 billion in 2016 to almost $10 billion in 2020. While the ROI of influencer marketing can be hard to measure, 89% of marketers agree that it is at least similar to or better than other marketing channels. The challenge
Trends can be described as ideas, products or activities that resonate with people and gain widespread adoption. Attributes that tend to drive mass appeal or so called “trends” revolve around the emergence of these ideas in the right place, at the right time, and of course, to the right audience. Some trends can die after
Social media platforms have become an integral part of the marketer’s strategic plan. In today’s digital world, brands must meet customers where they most frequently are – online. Everything has gone mobile including customer buying patterns and behaviors. Businesses now dedicate most of their time and marketing budget on building content that resonates with people,
Social media has unquestionably changed the world. It has transformed how we live, the way we communicate, stay informed and even the way businesses operate. Despite speculation around the negative impacts it may have on mental health if overly abused, millions of people are using it for the greater good. Societies are coming together to
Advertising has certainly evolved dramatically over the years, however its purpose has remained the same – to persuade a group of people to believe in something, buy something or act on something. The way in which a message is presented, has also evolved. Once upon a time, ads were exceedingly product-focused. In the early 1900s