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If you had heard the term “micro-influencer” ten years behind, what had you thought it referred to? Probably some kind of technical or even medical device. Currently, a micro-influencer is very important in every business strategy. They definitely came to stay between us and soon they may become a fundamental tool to make your business
Iris Smit, cofounder of The Quick Flick, speaks through InsideRetails about her strategies to penetrate into a new market: Singapore. The Australian beauty products company The Quick Flick, which is well-known for its eyeliners, has chosen Singapore as its first destination to reach the market in Asia. The products of the brand are distributed through a
The emergence of the creator economy has significantly changed the marketing game. More than 50 million people worldwide consider themselves to be content creators. What is a content creator, though? A content creator designs and shares custom content for online digital channels like websites or social media. This content ranges from blog posts, to stories, reels, photos,
Instagram influencers are all the rage these days. As the realm of marketing continues to evolve, so do the strategies around executing successful campaigns. Even though influencer marketing is not new, the boom of social media has given rise to a plethora of influencers helping brands up their marketing game. Instagram, which started off as
Why is it important to keep updating your blog? For many companies, updating content regularly can seem like a waste of valuable time or staff resources. However, presenting your visitors with relevant and valuable content is crucial for the success of your website and business. Whether it’s in the form of blog posts, social media
With the increasing numbers of users on digital content platforms and the conventional marketing and advertisement techniques becoming less effective and more expensive, content marketing is the talk of the town. Properly pursued, it can bring greater visibility, social shares and eventually more customers. Yes, content marketing is a long game, but it pays off
Every business needs investments. There is no other way to make any progress. The return on investment is the true measure of success. Every company is looking for new methods and strategies to improve its ROI, whatever the investment is. Lately, influencer marketing has been one of the most efficient marketing strategies for social media.
The popularity of social media gave birth to many excellent marketing options. Even though they started as a social platform for personal communication, social networks quickly became a powerful business tool. Social media is also responsible for creating many advertising strategies, and one of the most popular ones is influencer marketing. The concept is straightforward;
Did you know, every month, 130 million people tab on an Instagram shopping post, which showcases just how rapidly and powerfully the appetite for social shopping is? Talking about businesses, Instagram shopping is a great way to attract audiences and pull them towards buying your products, while on the creators and influences front, it opens