The influencer marketing approach is a bit different than the standard one. For it to work, you need to take it slow and steady. You must invest time and develop honest relationships with the people who will promote your brand. However, that doesn’t mean that it has to be labor-intensive. If you utilize the power of the best influencer marketing platforms, keeping up with all the tasks involved can be a breeze. But what are these platforms exactly?
In essence, they’re software solutions that brands use to find influencers that suit their business, communicate with them, and track the results of campaigns. So, we’re talking about all-in-one solutions here. They will save you time, but also money.
For example, if you want to use social influencers for your travel business, you can hop on one of the platforms and find people present on the channels you want to use and have a substantial following. Then, you can contact them, see if they’re up for working with you, and get all the details together.
And the best thing about these is that, if you know how to make a strategy on your own, you don’t even have to use an agency as the middle man. They allow you to do everything by yourself and be in charge of all the important stuff. Lots of people find that great, and they love these platforms just for that.
Now that you know what these are and how they work, let’s take a look at some of the brightest examples there are.
Intellifluence is a big influencer marketing network filled with warm contacts. There’s a wide range of influencers you can find here. If you need a micro-influencer to help you get your business off the ground, they’ve got you covered. On the other hand, you can also find a minor celebrity that will help you make a boom with that new product release that you’ve been preparing.
The problem with lots of not-so-great influencer platforms is that they’re large databases of unverified contacts. You’ll get some ”contact info”, and then you’re on your own. Here, that’s not the case. Influencers make profiles by themselves, and they must list all of their interests, the social media they’re on, and even pricing guidelines. All the profiles are verified, which means that you won’t have to send cold emails any time soon.
As a matter of fact, Intellifluence has all the tools built in already. So, you’ll message people you want to work from their site, and you can track your campaigns from the same place. They also offer a demo with which you can explore the network at your own pace.
Influencity is the second solution we want to talk about, and it deserves its place on the list of the best influencer marketing platforms for a few reasons.
The first one is that their database is one of the biggest on the market at the moment. They have more than 70 million influencers on board, so you’ll be able to find someone who can help you. On top of that, they offer precise analysis that you can use to bring your campaign to perfection. The data will tell you what you need to do, and all you have to do is listen to it.
Moreover, you’ll also get a detailed analysis of the influencers. You can take a look at their KPIs, interests, and brand affinity. And you’ll get to see their audience data as well and see whose audiences are overlapping. So, it makes it easy to pick people who work in similar areas but have different fan bases.
We don’t have to explain how helpful this is if you’re looking for influencers in real estate, for instance. Here, the market is very saturated, so it can be tricky to reach new leads in the area you’re working in.
The only downside of Influencity is that you still can’t contact the influencers through the platform. But they say they’re working on it, so it’ll be a possibility soon.
The first two platforms we mentioned work great. In fact, they’re so great that lots of big companies use them. On the other hand, that’s why a small business owner may find them a bit on the pricey side. And here, Fourstazz Media can help. It’s a site designed with small and medium businesses in mind, so their focus is on nano and micro-influencers.
Now, that doesn’t mean that they don’t have enough influencers for you to choose from. Their list consists of more than 700.000 verified profiles, and all of them come with reports. In those, you can see follower quality ratings, audience demographic, and so on.
When it comes to searching for influencers, they have all kinds of filters you can use. You can search hashtags and keywords, which some more expensive platforms don’t offer.
They don’t offer a free trial, but they aren’t expensive in the first place, so this shouldn’t be a dealbreaker.
Finally, we come to Heepsy, the last network we’ll talk about today. They can connect you to both micro and macro-influencers, and it’s another all-in-one platform. Everything you need to start, track, and measure the success of your campaign you’ll find there.
One of the most significant benefits of this platform is its design. Not only is it slick, but it’s also easy to use. So, if you’re only beginning to learn how influencers can boost your online store traffic, this is the solution for you.
And now, let’s see why Heepsy is on our list of the best influencer marketing platforms. It allows you to create a free account that you can use for an unlimited time. With that said, the free account itself is pretty limiting, but it’s enough for you to see how everything works. If you like it, you can upgrade your plan, and they do have some affordable options.
Vincent Blake is a content writer and SEO specialist located in New York. Currently, he’s working with WP Full Care on building new websites all around the internet. When he’s off work, he spends all the time he can with his five-year-old son, who is his main inspiration to become better at what he does.