When it comes to influencer marketing, it seems that mega influencers such as Ronaldo and the Kardashians are the only option. However, influencer marketing is for small businesses as well, and it cou...

Influencer marketing has grown staggeringly in the past decade, with its market value Read More

Over the past year and some more, the rules of everything, including fitness, have changed. Due to lockdowns and gyms closing, people have started exercising outside. They have also turned to YouTube ...

Trends can be described as ideas, products or activities that resonate with people and gain widespread adoption. Attributes that tend to drive mass appeal or so called “trends” revolve around the ...

"A trusted referral is the Holy Grail of advertising," said Mark Zuckerberg, the founder and CEO of Facebook. And he couldn't be more right. There is hardly anything that will influence people more th...

Influencer marketing has become an essential marketing strategy for many companies. It can help you build your brand awareness and increase your sales. It can also boost traffic on your website and im...

Social media platforms have become an integral part of the marketer’s strategic plan. In today’s digital world, brands must meet customers where they most frequently are – online. Everything has...

When we think about influencer marketing, the first images that pop into our minds are beauty bloggers reviewing new anti-wrinkle creams. Most men would likely think of video game streamers. However, ...

Social media has unquestionably changed the world. It has transformed how we live, the way we communicate, stay informed and even the way businesses operate. Despite speculation around the negative im...

Few people nowadays can imagine their lives without social media. And for many, it has become a virtual place of business. So, it's only natural that the role of these platforms in the marketing world...