As a travel business marketer, your goal is to reach as many target audiences as possible without spending too much. So far, influencer marketing has proven to be the ideal way to reach the target cli...

Reaching more customers is one of the most challenging aspects of running a business. The earlier stages after launching are particularly more hectic. As a new market entrant, you may not have the bud...

Launching an online store is such an exciting prospect. The online world has the masses, which makes for the right target market. However, given you are most likely not a monopoly, you have to fight i...

No industry has remained unaffected by the development of various social media platforms and advancements in online marketing strategies. So, the real estate industry is no exception. The Internet has...

It has been a few years since we have seen any truly radical transformation in digital marketing. At least, that is the case at the time of publishing, and experts theorize that the reason for this pl...

When it comes to influencer marketing, it seems that mega influencers such as Ronaldo and the Kardashians are the only option. However, influencer marketing is for small businesses as well, and it cou...

Influencer marketing has grown staggeringly in the past decade, with its market value Read More

Over the past year and some more, the rules of everything, including fitness, have changed. Due to lockdowns and gyms closing, people have started exercising outside. They have also turned to YouTube ...

Trends can be described as ideas, products or activities that resonate with people and gain widespread adoption. Attributes that tend to drive mass appeal or so called “trends” revolve around the ...

"A trusted referral is the Holy Grail of advertising," said Mark Zuckerberg, the founder and CEO of Facebook. And he couldn't be more right. There is hardly anything that will influence people more th...