By its very nature, social media is an excellent marketing tool. How better to spread word about your brand than leveraging the power of social media friendships and following...

When an influencer attracts upwards of 10,000 followers but hasn’t...

Nano-influencers are the fastest-growing Instagram influencer segment today. Typically, they have between 1,000 and 9,000 followers, and brands large and small are turning to ...

The online marketing realm has evolved considerably over the past decade. We’ve gone from creating backlinks via bottom-of-the-barrel web content to requiring long-form cont...

Even ten years ago, today’s product marketing landscape would be unrecognizable to founders of companies trying to bring cutting-edge products to market. The precursors were...