Gone are the days when people used to read the whole content with undivided attention. Today, with the social media influencing coming from all sides, people hardly focus on the long paragraphs and what you have to say. Few seconds of your complex information, and most probably the reader will brush it aside. So, what do you think is the most authentic way to capture the attention of your target audience? In this fast-paced era, the answer to this question is Infographics.
So, what are Infographics? It is basically a visual representation of certain data or information in the form of a diagram or chart. It is a known fact that visual data is processed thousands of times faster than text by a human brain. So consequently, most of your target audience is a quick visual learner. And why is that; because, with the help of infographics, you can share your intricate information in a simple and comprehensive image format.
According to the CMI (Content Marketing Institute), infographics, along with others, tops the list of the type of content which is used by marketers to interact with their target audience, resulting in a drastic increase in demand for the infographics.
To give you an example, an infographic was published by a company in 2012, having Grammar goofs in it. That specific infographic is to date making rounds on the internet though it is around a decade since it was first published. That specific infographic has generated above 60k likes and 500 comments on Facebook, 3k shares on Linkedin, and 7k tweets all alone, bringing all the attention and marketing the company wants. This shows how important and powerful infographics for your content can turn out.
However, the success rate does not depend on only making the infographic, just for the sake of it. Here, the real work starts! One of the tips for attracting more traffic to your site is that your infographic must sync with your business with all the right elements. Otherwise, it would only be a waste of time, money, and energy! If you do not want that to happen to you then keep ready, you will get all the right information you need related to infographics;
Is your target right now is to get as much organic traffic to your site as possible? If your answer is yes then you should ponder upon the following questions;
Do you know the essentials of good infographics?
First thing first, not all infographics turn out to be super amazing, addressing the audience’s needs. Most of them are usually obscured. Do you know the reason why? Because the basic elements get ignored!
If you want your infographic to have its valuable share on social media, then work on these three things;
Method: What matters most is how your data is perceived by your target audience. Observe your potential customers and then brainstorm and align your strategy according to them to showcase your infographic on the required platform for e.g how-to infographics, tech-savvy infographics, etc.
Appreciable story: Another important factor when it comes to creating an infographic is how you illustrate it. It is highly possible that your infographics will be a success if your target audience can easily relate to them or can understand them on a personal level. Here, the target is to create a bond with your reader and connect with him.
Authentic data: The target audience loses interest once they found out that the content they are reading is just based on the writer’s perspective. Always back you’re saying by including the statistical data, values, success rates, and verified sources. In this way, the reader will connect more with your infographic
Can you differentiate between the different types of infographics? How will you pick the best for your content?
Firstly, determine the goal of your content which you are going to illustrate via an infographic. Regulate the type of information you are about to visualize then go for the type of infographics that go with your content best.
Now coming to the types of infographics! The most popular ones are the statistical ones, informational, process showing infographics, timeline ones, comparison, geographical ones, and the hierarchical ones. Pick the best one for you according to your information and content.
How can you design a useful and worth sharing infographic?
Once your topic to create an infographic is determined, your next step is to deliver it like no one else has. Intrigue your target audience! Research well your content to make it useful and worthwhile for your readers. Give tips, info, or content that make your readers stop and contemplate.
Make sure that your steps to illustrate your content in the infographic is short, simple, and meeting the required goal. Various studies have proved that you can make your infographic worth shareable by making it pictorial, giving out emotionally appealing content, and useful information.
Usually, people work on their instincts. Once they feel emotionally attached to what you have to offer, they will most probably share it.
Take notes, brainstorm your ideas, remember the essentials, including the references and pictures; basically, all which you have to offer, and you are ready to deliver an infographic that would be worth appreciating in the eyes of your target audience.