Iris Smit, cofounder of The Quick Flick, speaks through InsideRetails about her strategies to penetrate into a new market: Singapore. The Australian beauty products company The Quick Flick, which is well-known for its eyeliners, has chosen Singapore as its first destination to reach the market in Asia. The products of the brand are distributed through a
The emergence of the creator economy has significantly changed the marketing game. More than 50 million people worldwide consider themselves to be content creators. What is a content creator, though? A content creator designs and shares custom content for online digital channels like websites or social media. This content ranges from blog posts, to stories, reels, photos,
Why is it important to keep updating your blog? For many companies, updating content regularly can seem like a waste of valuable time or staff resources. However, presenting your visitors with relevant and valuable content is crucial for the success of your website and business. Whether it’s in the form of blog posts, social media
Once the pandemic is over, the world will be divided into Pre-coronavirus and Post-coronavirus stages. There is no such industry or sector which is not struggling to indemnify the COVID-19 impact. Businesses have been working for months to formulate a strategy to deal with the financial losses and widthwise during the pandemic. Even content marketing
Why is it important to keep updating your blog posts? Why does it even matter? For many of you, updating content regularly may be one of the toughest jobs. However, presenting your visitors with relevant and valuable content is crucial for the success of your website and business. Whether it’s in the form of blog
With the increasing numbers of users on digital content platforms and the conventional marketing and advertisement techniques becoming less effective and expensive, content marketing is the talk of the town to ensure more visibility, social shares and eventually more customers. Yes, content marketing is a long game, but it pays off with diverse benefits and
A Video Content Campaign strengthens the brand of your products and/or services. Video content has taken advertising to the next level of branding. The impact of graphics and visuals on the human mind is undeniable. So, the success rate of video marketing is pretty much self-explanatory. Without a pinch of doubt, several social media channels