It is hard for most of us to remember a time when we could not grab a phone or sit down with a computer and pull up a video. As a matter of fact, 55% of people on social media watch videos online every day. We have become so accustomed to looking for videos, we
Influencer Marketing are probably the most powerful brand promoters in recent decades. Companies can rarely match the pull of an influencer marketing campaign. Most consumers know their way around the computer to research what they are buying. By the time the consumer contacts the supplier, they know what they can expect to pay, and how
By its very nature, social media is an excellent marketing tool. How better to spread word about your brand than leveraging the power of social media friendships and followings? While friends helping friends make purchasing decisions has been a stable of social media since its inception, “influencer marketing” is a term that has been more
When an influencer attracts upwards of 10,000 followers but hasn’t yet reached 100,000, they’re typically referred to as micro-influencers. These are usually everyday people who started small and have seen their readership grow by leaps and bounds until arriving at this threshold. This brings some advantages and drawbacks as compared to the nano-influencers we explored
Nano-influencers are the fastest-growing Instagram influencer segment today. Typically, they have between 1,000 and 9,000 followers, and brands large and small are turning to them due to their high user engagement and authentic tone. But since they have a lower profile, finding and engaging with them can be a challenge. That’s where PopTribe can help.
The online marketing realm has evolved considerably over the past decade. We’ve gone from creating backlinks via bottom-of-the-barrel web content to requiring long-form content that engages and informs. We’ve gone from gimmicks that try to fool search engines to requiring organic SEO practices that take more time to implement but perform better in the long