Influencer marketing has become an essential marketing strategy for many companies. It can help you build your brand awareness and increase your sales. It can also boost traffic on your website and improve engagement. Consumers perceive these internet celebrities as their friends. That is the reason why influencer marketing is so effective. Consumers are much
When we think about influencer marketing, the first images that pop into our minds are beauty bloggers reviewing new anti-wrinkle creams. Most men would likely think of video game streamers. However, there are influences for every single industry out there. And so, if you are in the construction business, teaming up with the right person
Social media has unquestionably changed the world. It has transformed how we live, the way we communicate, stay informed and even the way businesses operate. Despite speculation around the negative impacts it may have on mental health if overly abused, millions of people are using it for the greater good. Societies are coming together to
Advertising has certainly evolved dramatically over the years, however its purpose has remained the same – to persuade a group of people to believe in something, buy something or act on something. The way in which a message is presented, has also evolved. Once upon a time, ads were exceedingly product-focused. In the early 1900s
Social media influencers are people with a significant number of subscribers/followers across various social media platforms. They use global platforms with a wide userbase, such as Instagram, TikTok, Twitter, YouTube, or Twitch. They can reach and influence their large audiences quickly and independently. Research shows that more than 3 billion people worldwide are active social
Brands need recognition and appreciation at every level. Brand managers constantly lookout for ways to keep their brands highlighted for one thing or the other. In the modern world, digital plays an integral and significant part in brands’ promotion and campaigning. A well-crafted and efficiently executed ambassador campaign can help any brand to achieve more
Gone are the days when there was little competition. Today, brands are competing on every possible front. This is why brands are investing heavily in marketing. Whether it is digital or on-ground marketing, brands are adopting every strategy to stay ahead of their competitors. Word of mouth marketing is still considered one of the most
The field of digital marketing is loaded with confusing jargon and this is something that makes it very fascinating. Similarly, one of the most confusing terms that come across are remarketing campaign and retargeting campaign. Brands require both but they both have their separate identities and roles to play in digital marketing strategies. A smart
Businesses require positive word of mouth that can help them in generating genuine responses from the customers and buyers. Brands try different strategies and hire multiple strategists. Their job is to suggest ideas that can get them a great response from the customers after experiencing the services. Everything revolves around the after sales process. If a
Finding the right influencers for your business can be a turning point. Moreover, people trust influencers and look for their recommendations. According to a survey conducted by Influencer Hub in 2020 proved that 49% of consumers listen to what influencers say and post. Also, this percentage of influencer audience depends on the influencer recommendations. Using