Influencer marketing has grown staggeringly in the past decade, with its market value soaring from $1.7 billion in 2016 to almost $10 billion in 2020. While the ROI of influencer marketing can be hard to measure, 89% of marketers agree that it is at least similar to or better than other marketing channels. The challenge
Trends can be described as ideas, products or activities that resonate with people and gain widespread adoption. Attributes that tend to drive mass appeal or so called “trends” revolve around the emergence of these ideas in the right place, at the right time, and of course, to the right audience. Some trends can die after
Social media platforms have become an integral part of the marketer’s strategic plan. In today’s digital world, brands must meet customers where they most frequently are – online. Everything has gone mobile including customer buying patterns and behaviors. Businesses now dedicate most of their time and marketing budget on building content that resonates with people,
Social media has unquestionably changed the world. It has transformed how we live, the way we communicate, stay informed and even the way businesses operate. Despite speculation around the negative impacts it may have on mental health if overly abused, millions of people are using it for the greater good. Societies are coming together to
Advertising has certainly evolved dramatically over the years, however its purpose has remained the same – to persuade a group of people to believe in something, buy something or act on something. The way in which a message is presented, has also evolved. Once upon a time, ads were exceedingly product-focused. In the early 1900s
Social media influencers are people with a significant number of subscribers/followers across various social media platforms. They use global platforms with a wide userbase, such as Instagram, TikTok, Twitter, YouTube, or Twitch. They can reach and influence their large audiences quickly and independently. Research shows that more than 3 billion people worldwide are active social
What are IG trends for 2021? Instagram has been able to draw attention towards itself with fewer people using Facebook, especially the younger generation is more inclined towards Instagram. Followers on Instagram highlight the popularity of a person with celebrities having followers in millions. After a while, Instagram followers tend to stagnate, and it becomes
The field of digital marketing is loaded with confusing jargon and this is something that makes it very fascinating. Similarly, one of the most confusing terms that come across are remarketing campaign and retargeting campaign. Brands require both but they both have their separate identities and roles to play in digital marketing strategies. A smart
Businesses require positive word of mouth that can help them in generating genuine responses from the customers and buyers. Brands try different strategies and hire multiple strategists. Their job is to suggest ideas that can get them a great response from the customers after experiencing the services. Everything revolves around the after sales process. If a
The world of digital marketing is loaded with various concepts and different ideologies that support businesses in one way or the other. Every business organization, these days, has its digital wing. A digital wing is a department in organizations where social media teams, digital branding teams, content writers and search engine optimizers work together to