Social media influencers are people with a significant number of subscribers/followers across various social media platforms. They use global platforms with a wide userbase, such as Instagram, TikTok, Twitter, YouTube, or Twitch. They can reach and influence their large audiences quickly and independently. Research shows that more than 3 billion people worldwide are active social
What are IG trends for 2021? Instagram has been able to draw attention towards itself with fewer people using Facebook, especially the younger generation is more inclined towards Instagram. Followers on Instagram highlight the popularity of a person with celebrities having followers in millions. After a while, Instagram followers tend to stagnate, and it becomes
The field of digital marketing is loaded with confusing jargon and this is something that makes it very fascinating. Similarly, one of the most confusing terms that come across are remarketing campaign and retargeting campaign. Brands require both but they both have their separate identities and roles to play in digital marketing strategies. A smart
Businesses require positive word of mouth that can help them in generating genuine responses from the customers and buyers. Brands try different strategies and hire multiple strategists. Their job is to suggest ideas that can get them a great response from the customers after experiencing the services. Everything revolves around the after sales process. If a
The world of digital marketing is loaded with various concepts and different ideologies that support businesses in one way or the other. Every business organization, these days, has its digital wing. A digital wing is a department in organizations where social media teams, digital branding teams, content writers and search engine optimizers work together to
Ever since the coronavirus pandemic wrapped the whole world and its presence, several businesses and brands have reevaluated their marketing efforts whether it involves conventional ad placements, or using influencer networks or platforms. Influencer marketing has especially taken a huge hit since companies tend to get most of their viewing audience online, especially on blogs
The world is no more the same place than it was a year ago as the Covid-19 Pandemic completed its first year. Extensive researches are in the process to control the pandemic but we still don’t have any end date for it. Covid-19 completely changed the way businesses function and, the digital marketing industry was
As a business, raising brand awareness may be one of the top goals for you. Of course, every business wants to be the talk of the town, ingrained in the routines of the people. This is probably the reasons why businesses turn towards viral marketing to raise their brand’s reach and awareness. In this article,
Influencer marketing is a trend that seems to be expanding in the digital realm by leaps and bounds. Every day we see celebrities or influential people vouching for a brand or showing how they use a brand’s products in their daily routines. These are mega influencers, people having a lot of influence on a huge
Campaigns of influencer marketing are on the incline. It is said to become a 10 billion dollar industry before 2020 is over as influencers are still day to this moment, helping brands reach out to their target audience. These days it’s all about micro and macro-influencers. Influencers spend most of their time developing all kinds
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