Launching an online store is such an exciting prospect. The online world has the masses, which makes for the right target market. However, given you are most likely not a monopoly, you have to fight it out with the high competition.
Before, getting the audience was relatively straightforward. You only needed to push your products through paid advertisement.
It’s a different time. Consumers are looking for credibility and reliability when making a purchasing decision. Forget about the celebrities and paid adverts. It’s time to engage influencers to boost your online store traffic, which will turn to leads and sales.
This guide has everything you need to know about using influencers to increase traffic for your online store.
What is influencer marketing?
You can only use a marketing option if you understand what exactly it entails. By definition, influencer marketing is all about businesses paying social media influencers to promote their products to prospective customers.
Influencers are thought leaders within a particular niche and come with massive social media following from loyal fans. It’s pretty easy to confuse the marketing style with celebrity advertisements. However, the difference between the two is clear.
Influencer marketing is less costly than celebrity marketing. Unlike celebrities that are famous with masses, the influencers are authorities within a select group. Celebrities also tend to use more traditional media like TV and radio, while influencers are predominantly social media. The influencers have direct contact with the fans. They engage the consumers directly through ways like comment replies, live streams, and other communication channels.
Influencers also tend to have a typical fanbase with most followers of a given age group, occupation, and location. By using influencer marketing, you already understand your target audience.
Benefits of using influencer marketing
Influencer marketing has grown in recent years due to improving brand awareness and growing social media accounts. Still, there is more to working with influencer marketing. Some of the top benefits include:
- Building trust
Trust is the main reason for the success of influencer marketing. Given they are authorities in their niche, the audience is more tolerant of the influencers and more trusting. Studies have established 92% of consumers trust influencers over celebrities.
Also, influencers are ordinary people that are relatable hence easy to trust and admired by the audience.
- Increased exposure and credibility
Before you become an established online store, you need to get the most out of your strategies. Influencer marketing is the best way to reach your target audience. Given the influencers are authorities in a specific niche, you already understand the audience you are targeting.
The followers of the influencers already know the kind of content to expect. They are willing to engage more with your brand when recommended by the influencer. Using an influencer gives you more traction, most so when still new in the market.
- Increased brand recognition
Influencers tend to have many followers. The followers heed their recommendations religiously. Expect your content to be shared by several followers and reach a wider audience.
The audience feels more connected to the brand when they learn about it from someone they already trust. They can also share with others hence more exposure and recognition.
Tips for influencer marketing success
Now that you understand the reasons to use influencer marketing to increase traffic to your online store, you might be on the verge of calling your favorite influencer. Wait a bit; you have a role to play in the success of your engagement. These roles include;
- Figure out your audience
Your target audience remains the most critical aspect of your marketing strategy. Understand the audience before coming up with the marketing strategy. You can only land the relevant influencer if you understand what the audience is looking for.
- Choose a relevant influencer for the campaign.
Now that you understand the audience select a relatable influencer. Look for authority within the niche of your products. Also, go beyond the number of followers of the influencer. Instead, look more into the engagement. Work with an influence who gets more comments, shares, and interacts with the audience.
The influencer’s tone should also match your company’s.
- Help in content management
Working with an influencer does not eliminate your role in content production and sharing. Help the influencer come up with ideas that best match your company profile. You can also help to share and engaging the influencer through your online business profiles.
The content increases engagement and can reach a broad audience. In return, you get more traffic and leads.
- Reward your influencers
While you are looking for traffic to your online store, the influencers are in it for the rewards. Rewarding the influencers gives them more incentives to keep sharing about your brand. Consider options like discounts, commissions, and free products.
Influencers can boost traffic to your online store due to their influence and trust by the audience. Being an authority, the followers trust the influencer only makes relevant recommendations and would readability check out your business. However, you have to make it worthwhile for the influencer to keep talking about your online store for sustained quality traffic.