Gone are the days when there was little competition. Today, brands are competing on every possible front. This is why brands are investing heavily in marketing. Whether it is digital or on-ground marketing, brands are adopting every strategy to stay ahead of their competitors. Word of mouth marketing is still considered one of the most effective ways of marketing. This is a way through which the target audience gets to know about the reliability of any product or service. People believe in their family’s, friends’ and colleagues’ experiences. Hence, they give importance to the feedback that they receive from them. Word of mouth marketing has slightly changed over the years; here is what you need to know about it.
Word Of Mouth Marketing Defined:
WOM (word of mouth) marketing spreads from one person or user to another. Mostly people share their experiences after using a product or service and share good feedback about the brand. This makes others want to try the same experience and they also buy the products.
In the modern world, the advanced name for WOM marketing is Word of mouth advertising. This name is more of a social media version of the old term. Today, users share their experiences and feedback over social media platforms. If they like the product they post about it on their walls, pages and profiles. And this is how people from their circle get to know about it.
The World of Word Of Mouth Marketing
There are two ways to carry out WOM marketing, organic and augmented. In the organic word of mouth marketing, people share their feedback with other people to support the product or service. Because of the trust factor, people rely on their feedback and, as a result, make the purchase.
Whereas in augmented WOM marketing, brands launch campaigns to promote products and services. Reviews are shared in online communities and platforms in such a way that people trust them and their voices. Therefore, trust is the key element in amplifying the sales. Whether it is digital world or not, people prefer to buy things that their circle of friends appreciates.
Currently, the phase of Viral Marketing is taking over everywhere; WOM advertising is playing a key role in that. There are numerous benefits that WOM marketing offers to the brands and this is why it is still in demand. That too in the digital world. Following are a few advantages of the word-of-mouth marketing;
Benefits Of Word Or Mouth Marketing In 2021
It has been observed that word of mouth marketing is essential for businesses. Here are just a few pointers;
1 – Increased Sales:
When users share their satisfying experiences about the brands, their friends and family members try to buy the same. The sales go high by sharing feedback and reviews with friends. This is the power of strong and genuine word of mouth marketing.
2 – Community Building:
With WOM marketing brands create a lifetime bond. Buyers are not seasonal in such a scenario. These customers keep coming back. Plus, they keep sharing their feedback with the brand as well as with their community. Hence, building a community and emphasizing on creating a relationship with the customer always works.
3 – Angel Investors:
Brands that enjoy impeccable WOM marketing or advertising rely upon their customer-base. If the customer-base is stronger then there are high chances that angel investors show their interest in funding the business. Therefore, if there is a need of the product or service in the market, there are great opportunities to find investors.
Essential Elements Of WOM Marketing Strategy:
For effective and result-oriented marketing, strategy plays a key role. WOM marketing and advertising have a few substantial elements that help the brand to reach the zenith of success.
A – Brand Loyalty:
There are customers who are loyal to their brands. The only reason behind that is the consistency and quality control. Besides that, there is also another reason. A business can only attain strong WOM marketing when the end user is satisfied. If a brand keeps satisfying its users then there is no turning back.
B – Trust:
The most integral element of a WOM marketing strategy is to play on trust and don’t let it get hurt. Customers believe in the brand only when they experience that the brand is delivering what it is promising. A good brand will always deliver the best and customers will trust the brand.
C – Continuous Outreach
Brands usually work on digital platforms to keep the buzz high. By utilizing multiple social media and digital channels, brands create digital hype and influences and micro-bloggers share their positive reviews. Those reviews are then promoted and boosted and they get the dialogue started. This activity results in increased and augmented WOM marketing.
PopTribe is known for creating various magnanimous WOM marketing campaigns for brands. If you are looking for details, then connect with the team and know more.