What are IG trends for 2021? Instagram has been able to draw attention towards itself with fewer people using Facebook, especially the younger generation is more inclined towards Instagram. Followers on Instagram highlight the popularity of a person with celebrities having followers in millions. After a while, Instagram followers tend to stagnate, and it becomes difficult to increase followers.
These social media applications are being frequently updated with new features being introduced. Use these features to keep your Instagram fresh after keeping in mind the IG trends for 2021:
1. Instagram Reels
Instagram reels are one of the latest additions to the social media platform, which lets users create a video of up to 30 seconds. There is a special button for the reels bar in which people can browse videos uploaded on the tab. The concept is like Vine and Tiktok, where shorthand catchy videos are created that can go viral on the internet. The reach of these reels is greater than the followers of a person, and it could help you find a larger audience for your content.
2. Branded Hashtags
Hashtags are commonly used on Instagram to find content, and branded hashtags are unique and only used for your content. The goal is to occupy mental estate in the audience’s minds with a unique hashtag that resonates with your identity. These hashtags will bring people directly to only your content. You can also create a branded hashtag for a campaign or collection of certain types of content.
3. Keywords optimization
In 2021, other people can use keywords to search people, pages, and products, which is a feature that is unknown to most people. There is no need to specifically search for hashtags, but simple words can be used for search. Optimize your profile by using the most used keywords, which can bring a lot of traffic to your page to increase followers.
4. Captivating Bio
The first piece of writing anyone will see is the bio on Instagram, which is provided on top of the platform’s landing page. There is a famous saying that the first impression is the last, emphasizing the need for the first impression to be amazing. The bio description should be a concise, catchy statement that effectively communicates what your Instagram profile is all about. People love a good story, and your Instagram bio should be a very captivating short story that captures the attention of people who visit your profile.
People who are not celebrities but have a significant number of followers on Instagram are called influencers. These people create quality content, and as the name signifies, people are influenced by their content. Influencers have become an Instagram trend, and collaborating with influencers for any purpose can bring in a considerable number of followers. Collaborations are the most common form of involving influencers with a brand or a person to increase followers.
IGTV stands for Instagram Television, which has gained popularity during the COVID-19 lockdown period in which different people have started creating relevant trends of longer duration. The video content on Instagram was limited before the introduction of IGTV, and now it has gained popularity where people are putting up lengthy videos. It has become a source of entertainment for long hours, and previously a short amount of time was being spent on Instagram. Use IGTV videos to connect with the community and create lengthier content for your audience.
Just as bio plays an essential role in captivating the audience on Instagram’s main page, each post of content should have interesting captions that retain the audience’s attention. Captions should create a desire to view more of your content, and quality content will bring in more followers. There are many methods to generate more interaction with the content, such as asking questions in the comments sections or having a call to action.
Instagram and other social media platforms are useful for creating communities, and participating in popular topics can make you famous. You cannot always spark new and exciting conversations; hence you should participate in relevant topics to the content you create. You can join in the conversation by comments and using the unique hashtag used for that specific conversation.
9. Promotion of Content
Most of the audience of different social media outlets is the same in which some people prefer one application while others are used to another application. It is an excellent idea to promote your content on different platforms to generate more traffic. TikTok and Pinterest have been gaining the attention of many people, especially the younger generation. To attract them to your Instagram content, consider cross-platform promotion on TikTok and Pinterest.
Conclusion on IG trends for 2021
In the late 2020 and early 2021, Instagram has significantly increased its user base, with more people shifting from other platforms. Increasing the number of followers on Instagram can become a problem after a while. You can try the latest Instagram trends, such as Instagram Reels, branded hashtags, keyword optimization, influencers collaboration, creating content for IGTV, cross-platform promotion, and participating in the community.