The field of digital marketing is loaded with confusing jargon and this is something that makes it very fascinating. Similarly, one of the most confusing terms that come across are remarketing campaign and retargeting campaign. Brands require both but they both have their separate identities and roles to play in digital marketing strategies. A smart and experienced digital marketing strategist understands the significance of both remarketing and retargeting. To understand the difference between the two, one has to dig deeper by starting with the definition of each. Here is all that you need to know about them.
Definition of Retargeting:
Retargeting is a tool with the help of which customers that bounce from your website are shown your brand’s ads online. The websites they visit show your brands’ ads; this makes them recall your brand and they return to your website. Once they are on your website, they tend to buy products or services that you offer. Brands apply a simple JavaScript code to make this work. This approach helps converts window shoppers in to customers. When target audience watches those visually attractive online ads, they click on them and visit the website. This is a good way to retarget their audience.
Definition Of Remarketing:
The process of analyzing the behavior and actions of visitors and then sending them promotional emails is called remarketing. Visitors that visit any brands’ website but do not make any purchase are contacted by the brands’ marketing team. It is a way that looks very professional and also lucrative. Brands send emails offering deals and discounts to allure and engage the target audience. This activity helps in boosting sales and visitors become buyers from window shoppers. The chances of recipients to return to the website are higher because of sending relevant ads and deals to them.
Why Remarketing and Retargeting Campaign Is Necessary?
The bottom-line of both (remarketing and retargeting) is the same, to increase sales by visiting the website. But there is a difference in the process and approach. Imagine sending one person from your sales team to a mall and sending other personnel to a customers’ doorstep. You will observe a great difference in the response. Similarly, a retargeting campaign is like addressing multiple customers; remarketing campaign is hitting a straight message to the targeted person. But the interesting part is that both are very important and can increase the sales for the business.
Remarketing is all about summing up your brands’ information and sending them all via email to the targeted audience. Retargeting is all about making your brand name appear in the forms of the ad online – for better visibility. A retargeting campaign revolves around a few basic steps. Ads on the internet are shown to the visitors who bounced from your website. Based on their interests and preferences ads are shown to them enticing them to return and shop online. This process is slightly different from a remarketing campaign where emails are sent to the customers. This is done to entice them to make the purchase by visiting the brands’ page.
Specific Trigger Points:
Marketing is all about making customers take an impulsive decision. One needs to understand the audience and then make them perform an action. This is the trickiest part, as making an action means making a purchase. If you want to run a retargeting campaign and want visitors to not only return to your website but also make the purchase then you need to study the following things;
1 – User Search History:
The Internet search history tells everything about a customer. It helps in understanding the tastes, preferences, likes and dislikes of the visitors who bounced from your website. Once you know what their interests are, you can create an effective retargeting plan.
2 – Competitor’s Social Media:
There are visitors who bounce back from your website and respond to your competitors’ social media posts. Read them and analyze their preferences. Approach them by showcasing things that they prefer online.
3 – Interest Based Division:
For a remarketing and retargeting campaign, interest base outreach is very significant. Based on any individuals’ interest brands can show them online ads have the potential to attract them. Once the copywriting and visuals attract the visitor they will head to your website and might make a purchase.
4 – Interaction On Social Media:
There are cases where a visitor visits your website but within seconds, leaves without taking any action or converting. The same customer when interact with you on your social media pages, try to engage them. Your target must be to hook them and then engage them. This will make them visit your website. You never know they might convert in to customers.
When To Use Which Campaign?
Remarketing campaigns are based on emails, so they offer more user-centric content. These campaigns offer a larger chunk of information that is beneficial for customers. Remarketing campaigns are useful when a brand wants to upsell, share more offers and discounts that they are offering to the customers and cross-sell.
A retargeting campaign is very much flexible. It offers more visibility because many users can view the ads online. People can view these online display ads from various regions and locations. Retargeting campaigns help in engaging both customers (bounced back and potential customers).
The difference between these two terms makes them way too different. The end goal is the same and that is to bring back the visitors to perform an activity. The activity can result in revenue generation and improved sales. A well-crafted digital campaign brings more sales and helps the brand in getting more eyeballs over the digital sphere.
If you are looking to launch an influence campaign or need help on retargeting influencers’ followers, at Poptribe, we are here for that. Please get in touch with us.
