Online advertising has shaped up very well in the last few years. Brands, nowadays, give more importance to digital marketing. Businesses have started to invest time and budget in retargeting, remarketing, social media marketing and digital buzz etc. For any brand or business, it is essential to be seen by its audience.
The audience, in the digital world, spends more time on their smartphones and in front of their screens. So, targeting and retargeting are some techniques that play a very integral part for brands. Marketing has multiple concepts and strategies that are widely practiced these days around the world. One such practice is retargeting.
What Is Retargeting All About?
Online marketing and digital marketing professionals know the fact that bringing back customers is not an easy task. This is why everyone relies upon creating the best copies for brands’ ads, with some great designs and color scheming. But from the experience, it is widely known that only 2 – 3 percent web traffic converts, remaining bounces (source). The higher the bounce rate, the higher are challenges for the brand.
Retargeting is all about bringing back the bounced traffic to your website and engaging their attention to convert them. The process of conversion is not easy and it requires a lot of effort. Retargeting is all about advertising your brand in such a way that your brand appears in front of bounced traffic when while browsing.
The Process Of Retargeting
You must have visited various websites to buy a few things but you might have not practically purchased anything from those websites. Brands come across many such customers who want to buy something from their website but couldn’t convert. For such customers, to make them visit again, brands place pixels (also known as codes) on their web pages.
There are no side-effects of these pixels, as they don’t harm the websites’ performance and are safe to be placed in the coding. The easy to add JavaScript code lets you follow your target audience anonymously throughout the web. After all, it is a cookie-based technology, use for bringing back visitors to your website.
There are many reliable and effective retargeting campaigning tools like
- Facebook Retargeting
- Google Ads
- LinkedIn Ads
These tools are ideal to increase the sales of the brand and also help in improving the strength of loyal customer base. Retargeting is an amazing and very significant optimization tool for business. Digital markets often recommend and use it to derive better digital results. This tool is effective for digital marketing because it mainly targets the audience. It targets visitors who are familiar with the brands and have visited the websites of the brand with the intention to buy online.
The tool is highly effective for marketing strategists who are ROI (return on investment) focused. So, those digital marketing professionals or digital marketing strategists who want result oriented solution to bring back bounced visitors must use this tool.
The Impact of Influencer Marketing On Brands:
Influencer marketing has gained a lot of momentum in the last few years. No matter what is the niche of the brand, every brand is engaging influencers for their influencer marketing program. The magnanimous advantage of influencer marketing is that brands get the perfect audience through the platforms of influencers.
Influencers are thought leaders; they have the power and potential to bring a shift in their followers’ mindset. The content shared by influencers on their blogs, websites and social media platforms like Facebook, TikTok, Instagram or Twitter is created keeping their audience and followers in mind.
Brands take influencers on board, share their content direction and then influencers come up with distinctive touch and share with their audience. This is a great strategy to influence and attract a wider range of audience that is relevant and accurate.
Retargeted Ads And Influencer Marketing – The Perfect Combo
Every influencer has some data that is their followers. When a brand takes any influencer on board it is based on the audience that those influencers have. The relevant the audience the better will be results of retargeted ads that are shown to the specific audience.
From the influencer marketing activity, data is derived, and that data is of the audience that is called super and ultra-qualified. The ultra-qualified audience is more likely to take any action on the ads as compared to general audience. Influencer marketing relies more on KPIs (key performing indicators) and it is highly focused on clicks and visits, unlike traditional display advertising.
Retargeting through influencers (influencer marketing) is an ideal way to connect with the relevant audience and increase sales. The combination of both results in a better conversion journey that elevates brand awareness and sales.
The Process Of Retargeting The Visitors Coming From Influencers
- Create an objective-centric campaign: The objective of the campaign must be very certain and clear. The main objective and goal of the retargeting campaign through influencer marketing should be focused on audience visiting the brand’s website. Landing pages are usually created to capture leads, visitors’ bounce rate and other analyses.
- Collect the data: There are tools that collect the data that is generated by influencer marketing campaign. The data can then be utilized for running the retargeting ad campaigns. The data can be categorized by time, date, interest, brand etc.
- Display ads: It is always essential and productive to display ads on websites that are relevant and to the ultra-qualified audience. The data collection plays a key role in the process. Audience that is in touch with the brand’s content will be able to look at the promotion.
Here, at PopTribe, we can help you extract the best results through retargeting ads with influencer marketing activities. If you want to retarget visitors coming from influencers, we know the entire process and can provide you with the best conversion. Connect with us and let us make it simpler for you.
