Brands need recognition and appreciation at every level. Brand managers constantly lookout for ways to keep their brands highlighted for one thing or the other. In the modern world, digital plays an integral and significant part in brands’ promotion and campaigning. A well-crafted and efficiently executed ambassador campaign can help any brand to achieve more success and talking points. This is one of the reasons why brands and their teams have realized the significance of brand ambassador campaigns and we witness every brand hiring brand ambassadors. There are multiple ways to start a brand ambassador campaign that can uplift the brand image resulting in brands’ improved visibility. The importance of hiring a brand ambassador cannot be questioned in the modern-day business and this is why many brand agencies are actively operating in the market.
Objective Of An Ambassador Campaign
The entire objective of these brand agencies is to connect the right brand ambassadors with the right brand. Relevance is the key, and agencies master the art of associating and linking brands with the ambassadors. Brands should only hire those brand ambassadors that have a relevant audience.
It is beneficial for brands to hire brand ambassadors who have grip on the subject and have huge fan following. The message can reach to a wider audience.
How To Start A Brand Ambassador Campaign?
Firstly, you need to fully understand whether your brand needs an ambassador or not? Brands that have a decent community of customers and their products are largely available in the market should opt for a brand ambassador campaign. A decent number of sales is the prerequisite to start a brand ambassador program. If you have a good and running business that you want to take to the next level then going for a well-designed and creative brand ambassador program is a good idea. Having a close look at the brands’ products and services is also suggested before kick starting a brand ambassador campaign. Find out if social media influencers are interested in associating and partnering with your brand; if they are interested, it’s a positive sign. Following are some creative ways with the help of which you can create an effective brand ambassador campaign with Poptribe and many other platforms.
a) Finding Out Brand Persona In Ambassadors:
Every brand has a distinctive and distinguishing persona. A standalone identity is very essential for the brands. Based on that identity and unique trait, the audience starts to relate with the brand. Similarly, when you design a brand ambassador campaign, you need a brand ambassador that replicates the traits of your brand. From communication style to the message that they share in the public and from personality traits that they have in them, it is all about matching the brands’ image. Brand ambassador should reflect the brand persona.
In short, the persona of the brand must be reflected by the brand ambassador that any brand should hire. Find an ambassador that represents your brand perfectly.
b) Studying Audience and Customers:
For every brand, it is crucial to study the attributes of its customer and general audience in the market. There are times when brands’ customers are not satisfied with the products and point out room for improvements in the products and services. Similarly, there are also some cases where the brand has a great loyal customer base and they want to communicate with the brand. In both scenarios the role of a brand ambassador is very effective. Brand ambassadors act as the bridge between the brand and the customers. They share the message from the brand to the customers and vice versa. This helps in strengthening the bond between customers and the brand through them.
c) How To Engage Ambassadors and Customers?
When designing an ambassador campaign, it is important to find out about two things.
- How to engage an ambassador?
- How will ambassadors engage customers?
Brands must offer something of value or interest (or both) to the ambassador, so that they can join the brand as its brand ambassador. There are certain things that brands provide to their ambassadors, keep them in black and white (writing). As a result, this will help in minimizing the confusion at the later stage of the contract. Every brand has a typical kind of customer base; it is expected from a brand ambassador to engage with the customers in such a way that customers feel interested and engaged with brand and ambassador alike.
d) Analyzing The Cost of Ambassadors:
Business is all about calculations and revenues. Therefore, return on investment must be higher and that’s what brands calculate when they plan to hire ambassadors. Cost plays an integral part. Brands allocate a budget to execute an ambassador campaign. This activity helps the brand and the agency find out the feasibility of the campaign.
e) Impact and Need Of UGC:
User generated content (UGC) is vital for the brands. Users of a brand create UGC to highlight, appreciate and talk about it. Similarly, a good brand ambassador campaign must always result in creative user generated content. This makes the brand more visible and talked about because of the involvement of general audience on different social media platforms.
PopTribe can help you in finding out relevant brand ambassadors. Connect with us and let us guide you how to run a brand ambassador campaign that can benefit your brand.