By its very nature, social media is an excellent marketing tool. How better to spread word about your brand than leveraging the power of social media friendships and followings? While friends helping friends make purchasing decisions has been a stable of social media since its inception, “influencer marketing” is a term that has been more
When an influencer attracts upwards of 10,000 followers but hasn’t yet reached 100,000, they’re typically referred to as micro-influencers. These are usually everyday people who started small and have seen their readership grow by leaps and bounds until arriving at this threshold. This brings some advantages and drawbacks as compared to the nano-influencers we explored
Nano-influencers are the fastest-growing Instagram influencer segment today. Typically, they have between 1,000 and 9,000 followers, and brands large and small are turning to them due to their high user engagement and authentic tone. But since they have a lower profile, finding and engaging with them can be a challenge. That’s where PopTribe can help.