When it comes to influencer marketing, it seems that mega influencers such as Ronaldo and the Kardashians are the only option. However, influencer marketing is for small businesses as well, and it could work better for you than it has for big corporations. A State of Influencer Marketing Report released in 2021 shows that the
Influencer marketing has grown staggeringly in the past decade, with its market value soaring from $1.7 billion in 2016 to almost $10 billion in 2020. While the ROI of influencer marketing can be hard to measure, 89% of marketers agree that it is at least similar to or better than other marketing channels. The challenge
Ever since the coronavirus pandemic wrapped the whole world and its presence, several businesses and brands have reevaluated their marketing efforts whether it involves conventional ad placements, or using influencer networks or platforms. Influencer marketing has especially taken a huge hit since companies tend to get most of their viewing audience online, especially on blogs
The world is no more the same place than it was a year ago as the Covid-19 Pandemic completed its first year. Extensive researches are in the process to control the pandemic but we still don’t have any end date for it. Covid-19 completely changed the way businesses function and, the digital marketing industry was
Influencer Marketing are probably the most powerful brand promoters in recent decades. Companies can rarely match the pull of an influencer marketing campaign. Most consumers know their way around the computer to research what they are buying. By the time the consumer contacts the supplier, they know what they can expect to pay, and how
The online marketing realm has evolved considerably over the past decade. We’ve gone from creating backlinks via bottom-of-the-barrel web content to requiring long-form content that engages and informs. We’ve gone from gimmicks that try to fool search engines to requiring organic SEO practices that take more time to implement but perform better in the long