Instagram influencers are all the rage these days. As the realm of marketing continues to evolve, so do the strategies involved in it. Even though influencer marketing is not new, the boom of social media has given rise to a plethora of influencers helping brands up their marketing game. Instagram, which started off as a
By its very nature, social media is an excellent marketing tool. How better to spread word about your brand than leveraging the power of social media friendships and followings? While friends helping friends make purchasing decisions has been a stable of social media since its inception, “influencer marketing” is a term that has been more