When an influencer attracts upwards of 10,000 followers but hasn’t yet reached 100,000, they’re typically referred to as micro-influencers. These are usually everyday people who started small and have seen their readership grow by leaps and bounds until arriving at this threshold. This brings some advantages and drawbacks as compared to the nano-influencers we explored
The online marketing realm has evolved considerably over the past decade. We’ve gone from creating backlinks via bottom-of-the-barrel web content to requiring long-form content that engages and informs. We’ve gone from gimmicks that try to fool search engines to requiring organic SEO practices that take more time to implement but perform better in the long