Nano-ambassadors, or nano-influencers, are social media users with between 1,000 and 5,000 followers, and they make up the majority of influencers on Instagram. As of the end of 2018, 52% of influencers were nano-ambassadors. As trust in influencers with larger followings continues to wane, micro and nano-ambassadors are becoming the go-to for brands across the
Even ten years ago, today’s product marketing landscape would be unrecognizable to founders of companies trying to bring cutting-edge products to market. The precursors were there back then, but even the most savvy marketer would be surprised at how influencer marketing has crystalized as the most potent, biggest bang-for-your-buck marketing method available today. And with