Businesses require positive word of mouth that can help them in generating genuine responses from the customers and buyers. Brands try different strategies and hire multiple strategists. Their job is to suggest ideas that can get them a great response from the customers after experiencing the services. Everything revolves around the after sales process. If a customer likes your product, they become repeat customers by buying the products again. Not only that, but they will also refer it to their friends and family. The concept of brand advocacy is very significant for businesses and there are various benefits of brand advocates. This is the main reason why businesses keep looking for them aggressively. One of the most interesting things about brand advocates is that they uplift the brand image. They can do that through their opinion and use word of mouth marketing with utmost simplistic and basic ways.
What Brand Advocates Do?
To start with, one should know who are brand advocates and what do they mostly do? Brand advocates are the ones who share positive feedback about a brands’ product or service. They are the ones who help the business through their strong word of mouth by sharing all the goodness about their experiences. Brand advocates, many times, create content that glorifies and highlights the insights of the products and services. They play a great role in referring new customers.
Who Can Be Brand Advocates?
For a business, there are many people who can become brand advocates. As there are a lot of benefits of brand advocates, so the need to find some is always there. The fundamental role of a brand advocate is to elevate the brand and highlight the positives about the brand. Different types of people can become the brand advocates for any brand. They can be from bands’ employees, customers and influencers etc. So, if you look at it from a distance, you will understand that the role of a brand advocate is to create a positive buzz around a brand and the products that it offers.
- Employees: Those who work for any rand know the most about the ins and outs about the products and services that any brand offers. Employees can become very essential brand advocates because they know the technical details and the edges that a product or service offers to the customers or users. Those who are keen on knowing the technical part of the things will always appreciate the points shared by a band advocate who knows that in and out of the product.
- Customers: One of the most essential and significant brand advocates of your product or service is, hands down, the customers. Customers are not only the first-hand users, but they are also repeat customers who refer others and create a positive word of mouth that brings in new customers towards your brand. Brand advocacy through customers is the most genuine and authentic one.
- Influencers: We are living in a digital world; every business is present on the digital platform. This is why; every brand requires an influencer for their brand advocacy. Influencers have a huge audience and fan-base. Their fan-base believes in their opinion, suggestions and recommendations.
Why Brand Advocates Are Important:
Brand advocates are integral for businesses because they readily connect with the right audience and share the relevant and correct message with the brands’ target market. For a business, the benefits of brand advocates and influencers are countless because they bring more customers that means more revenue generation – so they are very important. Following are just a few benefits that brand advocates offer to the brands and businesses out of many.
Benefits of Brand Advocates
These days it is a common perception that individuals prefer to read the reviews of people who are similar to them. The review looks authentic and unbiased to them. Brands can enjoy many benefits through brand advocates and a few of those are mentioned as under;
1) Good Word Of Mouth
When brand advocates, like customers, share positive feedbacks, the visibility of the brand grows by leaps and bounds. The positive feedback is shared and promoted by the brand (in most cases) and reaches more audience. People read those positive reviews and feedback, and that is how good word of mouth is generated.
2) Enhanced Relationships
It’s all about emphasizing the relationships between the brand and the customers. For any customer, brands’ image and dealing are the most important elements. If a brand forms a relationship with the customer, it’s a win-win situation.
3) Details About Service And Product
There are cases where brands engaged more audience and customers when an influential brand advocate shared the features and good points of any product or service under any brand. This is one of the most impactful benefits that any brand advocate offers.
4) Inspiring Audience
Brand advocates immensely inspire users by using experiencing or using any brands’ service or product. They share interesting bits and surprising features that engage potential users and customers.
5) Highlighting Features
There are times when media houses or publications (even websites and blogs) highlight the products and services of many brands because of the significant features and great attributes of the brands’ products. This gives a gigantic push to the brands’ promotion and an extended audience gets to know about the brands’ positive points.
6) Social Media Reviews
Social media is widely used around the world. It becomes viral when a social media celebrity or influencer shares a positive review about the brand. It is a catalyst to increase sales. In fact, if a common user visits the brands’ social media page and shares positive feedback, the perception of the brand will become positive and there will be an increase in sales.
7) Positive Buzz
Brand advocates not only get the limelight by sharing the original and unique content, but brands also come under the spotlight when they are talked about in positive ways.
The entire processes and strategic ideas behind brand advocacy and brand advocates are very interesting. It gives a positive image of the brand and highlights it among its competitors.
There are many benefits of brand advocates, if you want to know more, keep following the ones shared above religiously and you will get to know about more very soon. Here, at PopTribe, we help brands in evaluating and finding brand advocate programs. For further details, visit our website and let us help you accomplish your objective.