Trends can be described as ideas, products or activities that resonate with people and gain widespread adoption. Attributes that tend to drive mass appeal or so called “trends” revolve around the emergence of these ideas in the right place, at the right time, and of course, to the right audience. Some trends can die after a couple of years while others have long term impacts on people and society. Trends that stick around for the long haul often inspire new business opportunities, such as social media.
Social media phenomenon
Social media that was once a trend has now become a way of life. In fact, it has given a new meaning to the way our world communicates. It can be used to share thoughts, insights, news or stay in touch with friends and family. Long gone are the days when letters were sent to locals through servants or carriages. Today’s posts, messages, likes and comments are delivered in real-time via technological devices such as laptops, tablets and smartphones that we use religiously.
Instagram is one of the most popular social media platforms among people of all ages. Its user-friendly app makes it easy to share pictures with the rest of the world. Nowadays, people are extremely engaged in visual imagery, and this image-centric tool allows users to edit and post captivating photos and videos that are searchable through hashtags.
Searching through Instagram using Hashtags
Hashtags simplify the way we find information on certain topics. Think of them as keywords that begin with the pound (#) symbol. A hashtag works best when the image or video associated with it, matches the keyword. For example, an image of a modern living room should have hashtags such as #livingroom, #design, #coffeetable linked to it, so that people looking for more information on those topics can discover it more easily.
While there are millions of hashtags being used daily, either by people trying to be discovered or by others to find relevant content, some inarguably stand out. We have rounded up a list of the top 10 trending hashtags of 2021 that are currently being searched for by millions of Instagram users as we speak.
Why you should use hashtags
For more visibility – Hashtags sort the content you share and make it viewable to others that are searching those topics. Influencers and brands looking to expand their reach use them to guide potential buyers or followers to their pages.
To become more searchable – Clicking on hashtags unlocks the ability to find news pages, that you aren’t already following. Brands that want to grow and get noticed by new users will need to use hashtags on their posts to attract more eyeballs. In addition, users tend to engage more with posts that include hashtags in them rather than captions alone. Thus the need to add them to encourage more interactions.
To gain more followers – Instagram recently hit 1 billion active monthly users. And each of these users regularly search for content they are interested in through targeted keywords, also known as hashtags. Using them is a way to get noticed organically. Users naturally connect with people with the same interests, especially if the content is appealing and click-worthy.
Things to remember when hashtagging on Instagram
Make sure your hashtags are relevant to the content you are sharing. Instagram is constantly changing their algorithms and ultimately, it is better to reach less of the right people than it is to reach more uninterested ones.
Hacking the algorithms
The most valuable engagements for ranking higher or more often in people’s news feeds are number of comments, likes, views and shares. The more people who perform those actions on your posts, the higher the chance you’ll get seen. This is especially important from a hashtag perspective. Using them properly by matching them with the appropriate images and videos will only increase your visibility in the Instagram community.