Every business that wants to attract an audience and establish itself as a leading brand is definitely going to need a bit of help getting to that point. Nowadays, social media platforms are the main place to advertise, and the fastest way to reach the largest number of users is by partnering with influencers. However, finding the right person to promote your brand is far from easy. Here are 4 types of influencers you need to know about, as well as how to choose the one that’s right for you.
The importance of having a social media influencer to represent your company
Getting the help of an influencer to promote your product or brand means that your marketing will immediately reach a vast audience. It can take a long time to amass many followers or subscribers on social media. And even then, it’s good to reach new users who haven’t yet heard of your brand. Influencers already have a following, and getting them to promote you can vastly increase your reach.
However, this doesn’t mean that you should necessarily go with the most popular influencer you can afford. The key to getting the biggest return on your investment is finding an influencer who overlaps with your target demographic. Thankfully, we live in an age where advertising on social media is in full swing, and brands can easily find influencers to act as ambassadors. Obviously, there are different types of influencers you need to know about. You might be able to arrange a cross-promotion with some, and on the other hand, you’ll need to pay to be promoted by others.
Unfortunately, while your business can directly reach out and contact an influencer, that might not always give the best results. First of all, it can be tough to find someone who is a good fit for your company. Ideally, you’ll want an influencer who already has experience with your type of product. Additionally, some influencers are wary about responding to direct messages and might expect a period of courtship. It may feel like you need to jump through hoops by following their profiles and engaging with their content just to get their attention. Generally, it’s much easier and faster to go through a specialized influencer marketing agency. An agency can give you a list of influencers to choose from, send you progress reports, and make sure you achieve a good ROI.
Here are the 4 types of influencers you need to know about:
These represent celebrities with millions of followers, whom everyone has heard of. Whatever they promote is guaranteed to become popular, and working with a mega-influencer will give your brand an instant level of credibility and coolness. However, that type of promotion comes with a hefty price tag. You’ll need to pay hundreds of thousands just for a single post to get promoted by celebrities. Most mega-influencers have managers who handle all of their business arrangements, so you will have to negotiate with them.
Depending on the size of your company and your marketing budget, you might not be able to afford too many mentions by a mega-influencer. This means that you will need to have a carefully thought-out marketing strategy since there will be very little room for error. Know what you are trying to achieve with your marketing, and do extensive research on your audience. If you are going to be paying for that kind of promotion, you’ll want to get your money’s worth.
The next type of influencer you need to know about is macro-influencers. They have an audience that typically exceeds 100,000 followers. While they might not reach full celebrity status, macro-influencers are still incredibly popular. Their audience is usually diverse, with multiple age groups of varying interests. However, it should be pretty easy to find macro-influencers who specialize in specific niches such as beauty, fitness, or cooking. Macro-influencers tend to be very active on social networks and generate plenty of user engagement.
These are the up-and-coming movers and shakers of the social media landscape. Micro-influencers usually have a following in the 10,000 and above range. A common trait of this type of influencer is that they directly interact with their followers and often respond to individual comments and messages. Their following is just on the cusp of being too large for meaningful personal interaction, yet micro-influencers make up for that with their passion. However, that kind of following didn’t develop overnight, so you can expect micro-influencers to be professional and dedicated.
Businesses sometimes disregard influencers with smaller followings since the crowd that nano-influencers have gathered is in the 1,000 to 5,000 range. Yet, a lot can be said about that kind of following. Nano-influencers have a loyal fanbase and are great for reaching smaller niches. They can easily communicate with their fans and develop excellent user engagement and trust within their small community. Nano-influencers are usually talented future e-celebrities who are on the rise to stardom. This type of small influencer can be an excellent investment for new companies trying to build awareness for their brand.
Now that we’ve taken a look at the 4 types of influencers you need to know about, you should have a better idea of who you want as an ambassador representing your brand. We are sure you will be able to find someone who is the perfect fit for your company’s needs and who you’ll be able to collaborate with on many future projects.
Author Bio: Natalie Gilbert is a freelance writer for wpfullcare.com, where she often writes about social media marketing. Natalie loves staying up to date with the latest tech trends and writing about her findings. When she isn’t at her computer, Natalie can often be found drinking fruit smoothies and lounging around with her cats, Charlie and Maize.