As a business, raising brand awareness may be one of the top goals for you. Of course, every business wants to be the talk of the town, ingrained in the routines of the people. This
is probably the reasons why businesses turn towards viral marketing to raise their brand’s reach and awareness.
In this article, we are talking all about viral marketing and how your business can benefit from it. So, let’s begin!
What Is Viral Marketing?
To put it simply, viral marketing is a promotion tactic in which the audience serves as the brand’s marketer and generates messages for the brand.
This can be seen as yet another blessing of social media where the marketing can go ‘viral’ and gets shared by a lot of people so that the message reaches everybody’s social media feeds and not just the target audience’s.
Just as an example, consider the effect of memes getting viral. Even though memes may not be associated with a particular product or service, the concept and procedure behind them going viral are the same.
People share memes or other messages on their feeds because it resonates with them, and then more and more people jump on the bandwagon!
How To Do Viral Marketing?
As mentioned above, viral marketing utilizes the audience’s word-of-mouth; therefore, a company or business doesn’t have much control over it. You as a business can only control the message of your promotion, create something that may resonate with your audience, and then let the magic happen on its own.
Benefits Of Viral Marketing
What are the benefits of viral marketing, and why should you even consider this promotion tactic? Let’s find out!
Low Advertising Cost
Even though brands may need to give a little push to their marketing campaign in terms of paid promotion, as their audience starts liking the content, they will share it on their own, and you can significantly cut down your marketing expense.
Once you reach the ‘gone viral’ mountaintop, it will be far easier for you to get your message around to a large audience in future marketing campaigns with less expense.
Fast Growth
It is rare that businesses get overnight success. Even when you believe someone became an overnight success, their story usually accounts for a decade-long struggle before they finally got something right.
However, viral marketing provides extremely fast growth because of the power of social media. Of course, it’s very appealing to a business, but is also one that is equally difficult to accomplish.
That being said, you don’t really need to become an overnight success with viral marketing. Even if you are making consistent progress in your campaigns, you are right on track.
Increase In Credibility
As the audience becomes your promoter, you are likely to get credibility in the eyes of new audiences. When someone talks about a brand positively, more people are willing to give it a try. A great example here is the Dollar Shave Club. After their video went viral, many people were then willing to try the razors.
Media Exposure
Even though inbound marketers don’t consider mainstream media as the most important outlet for building awareness, it still holds a lot of power and people!
When your content goes extremely viral, there’s a chance media outlets cover your story too. This, in turn, causes the smaller media outlets to share the story, and the glory continues.
As an example, just think about what a mention on ABC could do for your marketing campaign!
Fast Lead Generation
While businesses are usually concerned about the sales generated by a campaign, it is worth noting that viral marketing gives fast lead generation too.
When your content gets viral, there are a host of people it gets exposed to. Many of them will become your customers and many will keep you in mind the next time they decide to buy a similar product. The people who keep you in their preference list because of the viral content are just as important as the ones who immediately buy from you.
Needless to say, viral marketing will give you a fast lead generation and make sure that people remember you the next time they are buying similar products.
Wrapping Up
Viral marketing is a marketing tactic in which the audience becomes your marketer and shares your content to other people. To be able to reach the viral status, you would have to create content that resonates with the general public in some way.
Viral marketing has a lot of benefits for a brand. For instance, you can avail of a low advertising cost, you get fast growth, your credibility increases, you get a lot of media exposure, and a fast lead generation.
