Ever since the coronavirus pandemic wrapped the whole world and its presence, several businesses and brands have reevaluated their marketing efforts whether it involves conventional ad placements, or using influencer networks or platforms. Influencer marketing has especially taken a huge hit since companies tend to get most of their viewing audience online, especially on blogs as well as social media platforms like Snapchat, YouTube, Tik-Tok, or Instagram. But despite this being the case, all hope is not lost yet.
If your company happens to be one of many that have been affected by this global epidemic, then we can guide you on how to revise your influencer marketing campaigns even during these hard times.
Why should my business rely on influencers?
Influencers are highly renowned content creators they’re usually found on social media platforms and are usually committed to a niche market with an elaborate fan following. These people are typically compensated by businesses and brands either via monetary gain or other benefits like products and services.
In 2019, the influencer marketing department made a whopping $8 Billion that is said to possibly hit $15 Billion by 2020.
To get ahead of the influencer marketing game, you’ll need a specialized influencer marketing platform, which is the software specifically designed to help brands and agencies in a variety of ways.
So without further ado, here is our list of some of the finest influencer networks or platforms that you can use during these troubled times:
Some influencer networks to use during covid-19
Upfluence is regarded as a self-serving network or platform that configures its prices at a level that is relatively affordable for both small as well as medium-sized businesses. Interestingly though, larger companies like PayPal and Microsoft also make use of its services.
This platform has grown from two products, namely Publishr, which is a management system for influencer relationships, and Facade a social media-based search engine. The platform has a huge database that contains approximately 500 million content items across Twitter, Instagram, Facebook, Pinterest, YouTube, as well as blogs.
This is a good thing as businesses can utilize this database to hunt for influencers that fulfill their target criteria. Businesses can look up a vast array of information on the database regarding any influencer they find.
The platform’s influencer management system offers users tools to help them manage the relationship of each of their influencers. For instance, a list of the most appropriate influencers for certain campaigns can be created. With this, businesses will be able to keep track of their influencer campaigns and how they’re performing, while also collaborating on content.
#paid is not like other conventional influencer networks out there. It’s unique in that it targets campaigns for different areas of a business’s sales funnel. It is also capable of intelligently recognizing influencers that create quality-driven content and have a large following. Surprisingly, #paid thinks that influencers should focus on two things, which is creating attractive content, and be something that a brand is looking for. This right here is a lot more crucial than just reaching out.
Like most other influencer marketplaces, several brands and companies can use #paid to make campaign briefs the talk about campaign goals, the effectiveness of preferred content, as well as giving some information regarding the most appropriate creator.
Aspire IQ, like Upfluence, is a cell service influencer platform that works alongside YouTube and Instagram and includes a database that features over 150,000 influencers. Even though any content creator can sign up for Aspire IQ, they’ll need to meet a list of certain requirements to view campaigns or brands. As of now, in order for an influencer to be qualified, they’ll need to have approximately 2500 YouTube views or 500 Instagram likes.
And any influencer that fulfills that criteria their way into the searchable database of AspireIQ and can view any proposal from any company or brand. This application search engine is quite simple, especially a feature known as “Quickmatch” which behaves a lot like Tinder and tries its best to match both influencers and brands for a certain campaign.
AspireIQ also comes with a massive line of tools that will assist you in managing your influencer campaign in every aspect imaginable.
Influsoft is a product of a renowned influencer marketing agency Viral Nation. Ever since 2014, Viral Nation has been operating as a talent agency, a media and creative agency, as well as a marketing agency among others. Somewhere down the line, the agency developed its own proprietary software that was built specifically to cater to their every need during the time.
That software later became its own separate entity by the name of Influsoft, and Viral Nation is one of its most prominent clients. Since then, this platform has hooked up with other high-profile brands, including Tencent Games, Canon, Activision Blizzard, Elite Model World, and Facebook Oculus. And since Influsoft largely focuses on the enterprise market, it has customized pricing that’s based on several factors related to a brand’s marketing needs and size.
This platform is completely end-to-end, with a wide set of features and an efficient and polished interface. In other words, this is pretty much everything a business or a brand would want with their influencer networks. In fact, this platform was so revered, that it won the Martech Award for Best Influencer Marketing Platform in 2019.
It’s the jack-of-all-trades solution that sets its sights on large businesses or agencies. Despite not necessarily closing any pricing details, CreatorIQ does boast a decent assortment of some of the largest Enterprises and businesses known around the world, including Unilever, Dell, Tiffany & Co, Ralph Lauren, and Disney.