Nano-influencers are the fastest-growing Instagram influencer segment today. Typically, they have between 1,000 and 9,000 followers, and brands large and small are turning to them due to their high user engagement and authentic tone. But since they have a lower profile, finding and engaging with them can be a challenge. That’s where PopTribe can help.
Why Partner With Nano-Influencers
Engagement
The Instagram platform, as with all social media, is based upon engagement. One user makes a post; their followers comment on the post; and the original poster replies to these comments. But once someone has many thousands of followers, this paradigm tends to break down, leading to a loss of intimacy in the relationship between user and followers.
Nano-influencers don’t have that problem. They’re still relatively new and fresh. They still have the time to give their followers the personal touch by replying to specific comments, and that reply is likely to be genuine and not a form reply. This serves to keep followers engaged, which encourages other followers to comment themselves.
The net result of all this is a vibrant community that is invested in the influencer, which in turn makes the influencer that much more effective from a marketing perspective.
Authenticity
90% of consumers say authenticity is important in deciding which brands they like and support; and nano-influencers are nothing if not authentic. Their followers tend to look at them as friends rather than a larger-than-life “influencer,” which makes them trust these people that much more. In the minds of their followers, nano-influencers are people, not brands, and that can make all the difference in terms of whether they’ll actually act on any product recommendations the influencer makes. In fact, the same report says consumers find user-generated content 9.8x more impactful than influencer content when making purchasing decisions, and in their minds, content from nano-influencers falls into the user-generated category. They don’t think of these people as “influencers” but real people just like them.
Cost
Frankly, nano-influencers come cheap, especially when compared to macro or mega-influencers. One rule of thumb is that influencers tend to ask for $10 per thousand followers. By this formula, most companies can partner with even the largest of the nano-influencers without breaking their marketing budget.
Sometimes, you won’t need to provide any cash at all. Many of these people are just thrilled to get a product they love for free, and that’s really all they care. Remember, for many of them this is just a hobby; they’re not trying to make a living as an influencer.
Whether you are trading your product for some nano-influencer power or you need to shell out a relatively small amount of money, one thing is sure: Your ROI is going to be tremendous! And at PopTribe, we’ll handle the sometimes maddening back-and-forth of negotiation for you, leaving you free to do what you do best.
Ubiquity
In short, nano-influencers are everywhere. It could be a bit more of a challenge to find a nano or mega-influencer who’s passionate about your product space. But nano-influencers cover a bewildering array of niches from clothing to technology to jewelry to home goods. If there’s a reputable nano-influencer out there in your niche, we’ll find them at PopTribe.
How PopTribe Can Help You Partner With Nano-Influencers
There are literally tens of thousands of nano-influencers out there; the trick is to find them. Once you find them, how do you know which influencers have genuine followers? How can you get their attention and convince them to work with you?
When you work with PopTribe, you don’t need to worry about answering these questions; we take care of everything from the search through the post-partnership analysis. We’ve learned over the years the most effective techniques to attract and keep influencers, and we’re ready to put that knowledge to work on your behalf.
What can a nano-influencer or two or ten do for you?
[…] way to do this is to tap what we call nano-influencers. These are typically Instagram personalities with between 1,000 and 10,000 followers. They don’t […]
[…] Nano-influencers generally have between 1,000 and 10,000 followers and are the most affordable partners; […]