Reaching more customers is one of the most challenging aspects of running a business. The earlier stages after launching are particularly more hectic. As a new market entrant, you may not have the budget or experience to beat the existing competition.
While there are various ways to reach your target audience, most come with concerns. Working with celebrities and the traditional media needs so much money. The SEO marketing strategy concept, on the other hand, takes time. You might not have around six months to a year before getting results. Word of mouth is also quite limiting.
Influencer marketing has since become the ideal option for most small businesses. Still, you can’t afford the mega influencers with millions of followers on the various social media sites.
Worry no more; nano influencers are here to your rescue.
What are nano influencers, and why do you need them?
Nano influencers are influencers with a lesser following of around 1,000 to 10,000. Some even have less than 1000 followers. They, however, tend to have massive engagement as they focus on a particular niche.
It is this engagement you need to take advantage of to increase your brand awareness.
Tips for finding a nano influencer for your brand
With the thousands of nano influencers available on the various content platforms, it is pretty hectic settling on the best one for your business. Yet, you have no other way except to find the right one for the marketing strategy’s success.
Here are some of the factors to consider when hiring a nano influence for a campaign.
- Content quality
An influencer’s content determines if they are a fit for your brand. Work with an influencer whose content is relatable to your target audience and is candid.
Also, the influencer’s whose work should matches your expectations. Don’t hire them, then start asking for what they will struggle delivering later.
Understand the influencer’s approach to content creation and use of various elements like images, videos, and audio.
The engagement level is another determinant when looking for a nano-influencer. Look into the number of shares, comments, and likes on their posts.
The nano influencers target a particular audience, thus more organic engagement. Whatever numbers you get with these influences are legitimate, and you can use them to determine if they are suitable for your brand.
- Audience relevance
The influencer’s followers determine if they are ideal for your brand. Given the specific content of nano influencers, they are likely to attract a given type of audience. You are better off working with an influencer specializing in your industry. For example, work with a fashion content creator if you deal in clothes and designer wear.
How to Work with a nano influencer
Reach out to the nano influencer you wish to work with using the various channels available. Most of the influencers provide email addresses on their profiles. You can also opt to send a direct message if they encourage it. However, the DM is still a gamble. The influencers tend to receive a lot of messages in a short time. You don’t want your messages getting lost among the others.
Once you reach out and connect with the influencer, understand if they are willing to partner with your brand. You can then agree on terms. While some will agree to free products for reviews and posts, others might ask for a fee. Remember to stay careful with the fees. Otherwise, it might become a paid advertisement which is quite costly.
Once agreed on everything, you can implement various ways to gain brand awareness. Some of the ways include;
- Use campaign-specific hashtags
Find a way to create campaign-specific hashtags. You can let the influencers you work with include it in their content. Given the high engagement of nano influencers, the hashtag will draw the attention of more audiences.
- Leverage user-generated
While you might want to control all the content for your product, consider letting the influencer use their brilliance for your work. Allow the influencer to create videos, blog posts, and other content that matches your business.
The user-generated content is ideal for creating authenticity. It also allows for content repurposing and uses on other sites.
- Share discounts and coupons
A study found that 62% of mobile consumers are likely to use coupons. It means consumers are willing to purchase products on offer.
Let the nano influencer use your special offers to reach the target audience. Your brand will reach many people as the audience shares the offers on their timelines.
- Make the nano influencer a brand ambassador.
You might want to make the nano influencer part of your marketing team. Let them represent your products to reach their massive audience.
After all, numbers don’t matter when it comes to nano influencers. Even though with fewer followers, nano influencers have more engagement to leverage for higher brand awareness.