As the world of social media continues to grow, more brands are turning towards social media influences for their marketing campaigns. Even though this marketing strategy is not new, the rise and popularity of social media have given the strategy a boost.
These days, brands turn towards influencers—bloggers or vloggers who have extensive knowledge of their niche and whose audience trusts them. These influencers become effective brand ambassadors and can bring significant reach and sales for your brand. Your brand can gain a huge reach and build credibility in the market.
Let’s dive deep into who influencers are and why you should include them in your marketing plan.
The Rise Of Social Media Influences
Influencers are individuals who have become popular in their respective niches and have a significant following. Their followers are loyal and committed people who trust their influencer’s opinions and recommendations. Over the years, influencers have become thought-leaders in their niches whose followers listen to their opinions intently.
As influencers have a significant following and authority in their niche, a brand can tap into this established audience—that maybe their target audience too—and promote their products or services through the influencer. This allows a brand to reach an already-established target audience who trusts the influencer’s word and follows them. This way, a brand can get greater leads and sales.
The reason why social media influences is an effective marketing strategy is that consumers have become quite aware of the world around them and consider influencers—who are regular people—to be a trustworthy source of information, as compared to celebrity endorsements or brands marketing themselves.
Let’s now see why you should include social media influences in your marketing plan.
Reasons For Including Social Media Influences In Marketing Plan
Here are a few reasons to include influencers in your marketing strategy.
It Is An Effective Marketing Strategy
The fact that many brands are tapping into the power of influencers is proof that it is an effective marketing strategy. It is very easy to block out advertisements and commercial messages online. However, when it comes to influencers sharing their experience and story about a particular brand, the audience listens. Influencers, due to their engaging content, are able to become effective brand ambassadors for any company.
You Can Reach Out To An Established Audience
As mentioned earlier, influencers are thought-leaders in their respective niches. They have an already-established audience that trusts them and respects their opinions and recommendations. When the influencer recommends their audience a product or service, the audience may take their advice and try out the brand because they know that they can trust the influencer. If a brand collaborates with an influencer whose target audience is also their target audience, the brand can save their time in reaching an established audience.
You can grow your social media platforms and website reach organically, too; however, that will take time. Partnering with an influencer can save this time and help you reach your target audience much more efficiently.
You Can Increase Your Reach And Boost Your SEO
SEO or Search Engine Optimization helps you in ranking higher in SERPs (Search Engine Results Page). When other web pages link back to you or talk about you, search engines view this as a ‘vote of confidence’ and give you a boost in your rankings on SERPs. The more ‘votes’ or authority you have, the higher your rank, and the higher your chances are of getting website views and leads.
Social media platforms also work in the same way. When influencers talk about you, link to your page or website on their blog posts or video descriptions, you are able to reach a wide range of audiences and get a boost in SEO.
Reaching out to thousands of people through an influencer—who in turn spread the word to thousands more, is an excellent way of reaching success. When you work with influencers, you are able to create effective campaigns that increase your brand’s reach, visibility, and credibility. As more and more people start interacting with your message, the greater chance you have that those people become your customers.
You Get Creative Content Production
Influencers may be bloggers or vloggers who have reached certain credibility in their niche due to their creative content. Over the internet, creative content is highly appreciated and sought after; it is what makes any blog post, video, or marketing campaign work.
When you collaborate with an influencer, they bring their own creativity into the campaign. Their creative content creates engagement with the audience and educates the audience of your products and services. The influencer may create content for you or can collaborate with you to produce the best content possible to market your products and services.
It Is An Inexpensive Marketing Strategy
Many brands and digital marketers consider influencer marketing as one of the most cost-effective marketing strategies. It is an inexpensive and effective way of acquiring more customers as the influencer has an established audience they spread your message to.
A vast number of brands are spending their marketing budget on influencer marketing and are generating great ROIs. According to Business Insider, brands are set to spend up to $15 billion on influence marketing by 2022. If the power of influencers remains steady, this budget will likely grow over the years.
Social media influences serve as an effective marketing strategy for brands. Over the years, the rise of social media, such as Instagram, YouTube, etc. has increased the popularity of these influencers. In this article, we discussed the rise of social media influences and why they are an important part of any marketing campaign. Any brand can tap into the already-established audience of an influencer who has similar views, goals, and values as them, and spread their message to their audience. The brand can gain significant reach, visibility, credibility, and a boost in SEO because of the influencer. Moreover, a brand can have creative content production through influencers. Lastly, influencer marketing is a cost-effective marketing strategy that produces revenue far greater than what is invested.